NCR Offers Converged Retailing Consultancy Service.

NCR Corp. has introduced the NCR c-tailing Value Blueprint, a professional services offering that enables retailers to develop a converged retailing (c-tailing) strategy to remove silos between physical and digital retailing channels and identify the right processes and technologies to get them there.

In a release, the Company said that the new service is part of NCR c-tailing solutions, a set of software and services that enable retailers to offer consumers greater personalization and consistency across channels, such as the Internet, mobile devices, social media and in the store. These converged retailing solutions enable retailers to differentiate themselves, lower operating costs and attract today's empowered and elusive consumer.

By applying the Value Blueprint, NCR said that retailers can create personalized shopping experiences for customers and accelerate their ability to respond to changes in consumer behavior. Retailers can also gain a clear understanding of the business value that can be generated through converged retailing.

Retailers will also benefit from a detailed gap analysis, benchmarking and a forward-looking plan to implement converged retailing solutions while maximizing existing technology investments. For example, the retailer may choose to complement their CRM system with the NCR Enterprise Preference Manager, software that enables retailers to provide a Web-based portal for customers to manage their shopping experience based upon their declared preferences and presence in a retailer's channels.

"NCR's consultants have worked with many of the world's leading retailers, helping them adapt to changes in consumer behavior and implement innovative new technology solutions," said Mike Webster, vice president and general manager of NCR's retail and hospitality business. "By leveraging our unique understanding of consumer behavior, and knowledge of consumer touchpoints, NCR is uniquely qualified to help retailers create the consistent experience across channels that consumers demand."

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