Wizzard Media Touts Mobile Apps for Android Mobile Devices

Wireless News
01-17-2011
Wizzard Media Touts Mobile Apps for Android Mobile Devices
Type: News

Wizzard Media, a podcasting network, announced the availability of over 1,000 Apps for Apple and Android mobile devices now available for sale.

In a release, the Company noted overall revenues for Wizzard's App immediately increased by an average of 20 percent with the launch of Wizzard Media's App for Android.
"We have continued to execute and see success from our strategy to extend our mobile media monetization efforts for our podcast publishers," said Chris Spencer, Wizzard Media CEO. "Our state-of- the-art distribution service combined with our unique monetization solution can be quickly and easily extensible to future podcasting and mobile App platforms such as the much anticipated Amazon App Store. Further, the expected Amazon Android Store signals an opportunity for greater revenues resulting from the marketing power and reach of the leading global Internet company and one of the most trafficked Internet retail destinations worldwide."

Wizzard's In-App Purchase upgrades and promotional efforts have demonstrated success with above industry average conversion rates up to 40 percent. The marketing of bonus episodes available only through In-App Purchase upgrades increased daily downloads and sales by a factor of almost 7, or by almost 700 percent. Conversion rates to subscriptions from paid Apps showed 40 percent on a unit basis and almost 70 percent based on revenue.

"We have always had a lot of great premium content and our audience has been able to buy episodes from our web site," said Marc Maron, host of WTF with Marc Maron, a Wizzard Media Network App offering Premium Subscription upgrades. "We are excited to now be able to offer that same premium upgrade via the App. We are thrilled to see such an overwhelming response when new ones are posted. It's awesome! WTF!"

Wizzard Media provides podcast publishers with distribution and monetization services.

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