Social computing.

Byline: Chris Charon

Jul 27, 2006 (Marketing - ABIX via COMTEX) -- New technologies make it easier for individuals to gain their ideas with others, rather than getting them from institutions. This trend, as evidenced by activities such as file sharing, blogging and user-generated content, has been dubbed "social computing" by Forrester, and it has significant implications for marketers. As people place more trust in information generated by other people via the internet and other new technologies, they are becoming more cynical about mainstream advertising and the companies behind them.

Publication Date: August 2006

 FORRESTER RESEARCH INCORPORATED BBC BROADCAST LIMITED 

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